diff --git a/apps/establishment/models.py b/apps/establishment/models.py
index ca9fccd3..5eac27fd 100644
--- a/apps/establishment/models.py
+++ b/apps/establishment/models.py
@@ -227,6 +227,8 @@ class Establishment(ProjectBaseMixin, URLImageMixin, TranslatedFieldsMixin):
     """Establishment model."""
 
     name = models.CharField(_('name'), max_length=255, default='')
+    name_transliterated = models.CharField(_('Transliterated name'),
+                                           max_length=255, default='')
     description = TJSONField(blank=True, null=True, default=None,
                              verbose_name=_('description'),
                              help_text='{"en-GB":"some text"}')
diff --git a/apps/establishment/serializers/common.py b/apps/establishment/serializers/common.py
index 65522942..5eb1b9ae 100644
--- a/apps/establishment/serializers/common.py
+++ b/apps/establishment/serializers/common.py
@@ -154,6 +154,7 @@ class EstablishmentBaseSerializer(serializers.ModelSerializer):
         fields = [
             'id',
             'name',
+            'name_transliterated',
             'price_level',
             'toque_number',
             'public_mark',