diff --git a/apps/product/models.py b/apps/product/models.py
index 6065871c..b6529c19 100644
--- a/apps/product/models.py
+++ b/apps/product/models.py
@@ -258,7 +258,15 @@ class Product(TranslatedFieldsMixin, BaseAttributes):
     def related_tags(self):
         return self.tags.exclude(
             category__index_name__in=['sugar-content', 'wine-color', 'bottles-produced',
-                                      'serial-number'])
+                                      'serial-number', 'grape-variety'])
+
+    @property
+    def display_name(self):
+        name = f'{self.name} ' \
+               f'({self.vintage if self.vintage else "BSA"})'
+        if self.establishment.name:
+            name = f'{self.establishment.name} - ' + name
+        return name
 
 
 class OnlineProductManager(ProductManager):
diff --git a/apps/product/serializers/common.py b/apps/product/serializers/common.py
index 364fd3c9..9145499d 100644
--- a/apps/product/serializers/common.py
+++ b/apps/product/serializers/common.py
@@ -85,6 +85,7 @@ class ProductStandardBaseSerializer(serializers.ModelSerializer):
 
 class ProductBaseSerializer(serializers.ModelSerializer):
     """Product base serializer."""
+    name = serializers.CharField(source='display_name', read_only=True)
     product_type = serializers.CharField(source='product_type_translated_name', read_only=True)
     subtypes = ProductSubTypeBaseSerializer(many=True, read_only=True)
     establishment_detail = EstablishmentShortSerializer(source='establishment', read_only=True)