diff --git a/apps/tag/filters.py b/apps/tag/filters.py
index 46470ca1..29b623a9 100644
--- a/apps/tag/filters.py
+++ b/apps/tag/filters.py
@@ -51,7 +51,7 @@ class TagCategoryFilterSet(TagsBaseFilterSet):
     # todo: filter by establishment type
     def by_establishment_type(self, queryset, name, value):
         if value == EstablishmentType.ARTISAN:
-            qs = models.TagCategory.objects.filter(index_name='shop_category')
+            qs = models.TagCategory.objects.with_base_related().filter(index_name='shop_category')
         else:
             qs = queryset.by_establishment_type(value)
         return qs
diff --git a/apps/tag/migrations/0016_auto_20191220_1224.py b/apps/tag/migrations/0016_auto_20191220_1224.py
new file mode 100644
index 00000000..3d70ecb3
--- /dev/null
+++ b/apps/tag/migrations/0016_auto_20191220_1224.py
@@ -0,0 +1,46 @@
+# Generated by Django 2.2.7 on 2019-12-20 12:24
+
+from django.db import migrations, models
+import django.db.models.deletion
+
+
+def fill_translations(apps, schemaeditor):
+    Tag = apps.get_model('tag', 'Tag')
+    TagCategory = apps.get_model('tag', 'TagCategory')
+    SiteInterfaceDictionary = apps.get_model('translation', 'SiteInterfaceDictionary')
+
+    for tag_category in TagCategory.objects.all():
+        if tag_category.label:
+            t = SiteInterfaceDictionary(text=tag_category.label)
+            t.save()
+            tag_category.translation = t
+            tag_category.save()
+
+    for tag in Tag.objects.all():
+        if tag.label:
+            t = SiteInterfaceDictionary(text=tag.label)
+            t.save()
+            tag.translation = t
+            tag.save()
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('translation', '0007_language_is_active'),
+        ('tag', '0015_auto_20191118_1210'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='tag',
+            name='translation',
+            field=models.ForeignKey(null=True, on_delete=django.db.models.deletion.SET_NULL, related_name='tag', to='translation.SiteInterfaceDictionary', verbose_name='Translation'),
+        ),
+        migrations.AddField(
+            model_name='tagcategory',
+            name='translation',
+            field=models.OneToOneField(null=True, on_delete=django.db.models.deletion.SET_NULL, related_name='tag_category', to='translation.SiteInterfaceDictionary', verbose_name='Translation'),
+        ),
+        migrations.RunPython(fill_translations, migrations.RunPython.noop)
+    ]
diff --git a/apps/tag/models.py b/apps/tag/models.py
index b718d83c..973cc326 100644
--- a/apps/tag/models.py
+++ b/apps/tag/models.py
@@ -5,7 +5,7 @@ from django.utils.translation import gettext_lazy as _
 
 from configuration.models import TranslationSettings
 from location.models import Country
-from utils.models import TJSONField, TranslatedFieldsMixin
+from utils.models import TJSONField, TagsTranslationModelMixin
 
 
 class TagQuerySet(models.QuerySet):
@@ -29,7 +29,7 @@ class TagQuerySet(models.QuerySet):
         return self.filter(category__establishment_types__index_name=index_name)
 
 
-class Tag(TranslatedFieldsMixin, models.Model):
+class Tag(models.Model, TagsTranslationModelMixin):
     """Tag model."""
 
     label = TJSONField(blank=True, null=True, default=None,
@@ -48,6 +48,8 @@ class Tag(TranslatedFieldsMixin, models.Model):
 
     old_id_meta_product = models.PositiveIntegerField(_('old id metadata product'),
                                                       blank=True, null=True, default=None)
+    translation = models.ForeignKey('translation.SiteInterfaceDictionary', on_delete=models.SET_NULL,
+                                    null=True, related_name='tag', verbose_name=_('Translation'))
 
     objects = TagQuerySet.as_manager()
 
@@ -88,7 +90,7 @@ class TagCategoryQuerySet(models.QuerySet):
 
     def with_base_related(self):
         """Select related objects."""
-        return self.prefetch_related('tags')
+        return self.prefetch_related('tags',  'tags__translation').select_related('translation')
 
     def with_extended_related(self):
         """Select related objects."""
@@ -119,7 +121,7 @@ class TagCategoryQuerySet(models.QuerySet):
         return self.exclude(tags__isnull=switcher)
 
 
-class TagCategory(TranslatedFieldsMixin, models.Model):
+class TagCategory(models.Model, TagsTranslationModelMixin):
     """Tag base category model."""
 
     STRING = 'string'
@@ -151,6 +153,8 @@ class TagCategory(TranslatedFieldsMixin, models.Model):
     value_type = models.CharField(_('value type'), max_length=255,
                                   choices=VALUE_TYPE_CHOICES, default=LIST, )
     old_id = models.IntegerField(blank=True, null=True)
+    translation = models.OneToOneField('translation.SiteInterfaceDictionary', on_delete=models.SET_NULL,
+                                       null=True, related_name='tag_category', verbose_name=_('Translation'))
 
     objects = TagCategoryQuerySet.as_manager()
 
diff --git a/apps/utils/models.py b/apps/utils/models.py
index 07891330..910b8473 100644
--- a/apps/utils/models.py
+++ b/apps/utils/models.py
@@ -88,6 +88,18 @@ def translate_field(self, field_name, toggle_field_name=None):
         return None
     return translate
 
+def translate_by_relation(self):
+    def translate(self):
+        field = self.translation.text if self.translation else None
+        if not isinstance(field, dict):
+            return None
+        try:
+            return field.get(to_locale(get_language()),
+                             field.get(get_default_locale(),
+                                               next(iter(field.values()))))
+        except StopIteration:
+            return None
+    return translate
 
 # todo: refactor this
 class IndexJSON:
@@ -135,6 +147,14 @@ class TranslatedFieldsMixin:
         return value if value else super(TranslatedFieldsMixin, self).__str__()
 
 
+class TagsTranslationModelMixin:
+    def __init__(self, *args, **kwargs):
+        super(TagsTranslationModelMixin, self).__init__(*args, **kwargs)
+        setattr(self.__class__, 'label_translated',
+                property(translate_by_relation(self)))
+        setattr(self.__class__, 'label_indexing',
+                property(lambda self: self.translation.text))
+
 class OAuthProjectMixin:
     """OAuth2 mixin for project GM"""