diff --git a/apps/collection/migrations/0013_collection_slug.py b/apps/collection/migrations/0013_collection_slug.py
new file mode 100644
index 00000000..cf7f5929
--- /dev/null
+++ b/apps/collection/migrations/0013_collection_slug.py
@@ -0,0 +1,18 @@
+# Generated by Django 2.2.4 on 2019-09-24 08:06
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('collection', '0012_auto_20190923_1340'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='collection',
+            name='slug',
+            field=models.SlugField(null=True, unique=True, verbose_name='Collection slug'),
+        ),
+    ]
diff --git a/apps/collection/models.py b/apps/collection/models.py
index 928370d7..beec9b08 100644
--- a/apps/collection/models.py
+++ b/apps/collection/models.py
@@ -1,5 +1,6 @@
 from django.contrib.postgres.fields import JSONField
 from django.contrib.contenttypes.fields import ContentType
+
 from utils.models import TJSONField
 from django.db import models
 from django.utils.translation import gettext_lazy as _
@@ -67,6 +68,8 @@ class Collection(ProjectBaseMixin, CollectionNameMixin, CollectionDateMixin,
     description = TJSONField(
         _('description'), null=True, blank=True,
         default=None, help_text='{"en-GB":"some text"}')
+    slug = models.SlugField(max_length=50, unique=True,
+                            verbose_name=_('Collection slug'), editable=True, null=True)
 
     objects = CollectionQuerySet.as_manager()
 
diff --git a/apps/collection/serializers/common.py b/apps/collection/serializers/common.py
index 85d66d30..601518fa 100644
--- a/apps/collection/serializers/common.py
+++ b/apps/collection/serializers/common.py
@@ -13,6 +13,7 @@ class CollectionSerializer(serializers.ModelSerializer):
     block_size = serializers.JSONField()
     is_publish = serializers.BooleanField()
     on_top = serializers.BooleanField()
+    slug = serializers.SlugField(allow_blank=False, required=True, unique=True, max_length=50)
 
     # REQUEST
     start = serializers.DateTimeField(write_only=True)
@@ -34,6 +35,7 @@ class CollectionSerializer(serializers.ModelSerializer):
             'on_top',
             'country',
             'block_size',
+            'slug',
         ]
 
 
diff --git a/apps/collection/tests.py b/apps/collection/tests.py
index 463d5fe5..6a985fc0 100644
--- a/apps/collection/tests.py
+++ b/apps/collection/tests.py
@@ -20,11 +20,11 @@ class BaseTestCase(APITestCase):
         self.newsletter = True
         self.user = User.objects.create_user(
             username=self.username, email=self.email, password=self.password)
-        #get tokkens
-        tokkens = User.create_jwt_tokens(self.user)
+        #get tokens
+        tokens = User.create_jwt_tokens(self.user)
         self.client.cookies = SimpleCookie(
-            {'access_token': tokkens.get('access_token'),
-             'refresh_token': tokkens.get('refresh_token'),
+            {'access_token': tokens.get('access_token'),
+             'refresh_token': tokens.get('refresh_token'),
              'country_code': 'en'})
 
 
@@ -51,11 +51,12 @@ class CollectionDetailTests(BaseTestCase):
             is_publish=True,
             start=datetime.now(pytz.utc),
             end=datetime.now(pytz.utc),
-            country=country
+            country=country,
+            slug='test-collection-slug',
         )
 
     def test_collection_detail_Read(self):
-        response = self.client.get(f'/api/web/collections/{self.collection.id}/establishments/?country_code=en',
+        response = self.client.get(f'/api/web/collections/{self.collection.slug}/establishments/?country_code=en',
                                    format='json')
         self.assertEqual(response.status_code, status.HTTP_200_OK)
 
diff --git a/apps/collection/urls/common.py b/apps/collection/urls/common.py
index 41414a10..01385c3d 100644
--- a/apps/collection/urls/common.py
+++ b/apps/collection/urls/common.py
@@ -7,7 +7,7 @@ app_name = 'collection'
 
 urlpatterns = [
     path('', views.CollectionListView.as_view(), name='list'),
-    path('<int:pk>/establishments/', views.CollectionEstablishmentListView.as_view(),
+    path('<slug:slug>/establishments/', views.CollectionEstablishmentListView.as_view(),
          name='detail'),
 
     path('guides/', views.GuideListView.as_view(), name='guides-list'),
diff --git a/apps/collection/views/common.py b/apps/collection/views/common.py
index 8d2eb109..d42bd851 100644
--- a/apps/collection/views/common.py
+++ b/apps/collection/views/common.py
@@ -40,6 +40,7 @@ class CollectionEstablishmentListView(CollectionListView):
     permission_classes = (permissions.AllowAny,)
     pagination_class = ProjectPageNumberPagination
     serializer_class = EstablishmentListSerializer
+    lookup_field = 'slug'
 
     def get_queryset(self):
         """
@@ -47,7 +48,7 @@ class CollectionEstablishmentListView(CollectionListView):
         """
         queryset = super(CollectionEstablishmentListView, self).get_queryset()
         # Perform the lookup filtering.
-        collection = get_object_or_404(queryset, pk=self.kwargs['pk'])
+        collection = get_object_or_404(queryset, slug=self.kwargs['slug'])
 
         # May raise a permission denied
         self.check_object_permissions(self.request, collection)
diff --git a/apps/establishment/migrations/0031_establishment_slug.py b/apps/establishment/migrations/0031_establishment_slug.py
new file mode 100644
index 00000000..2ff68380
--- /dev/null
+++ b/apps/establishment/migrations/0031_establishment_slug.py
@@ -0,0 +1,18 @@
+# Generated by Django 2.2.4 on 2019-09-24 08:06
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('establishment', '0030_auto_20190923_1340'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='establishment',
+            name='slug',
+            field=models.SlugField(null=True, unique=True, verbose_name='Establishment slug'),
+        ),
+    ]
diff --git a/apps/establishment/models.py b/apps/establishment/models.py
index 5b188c3c..e3384dfb 100644
--- a/apps/establishment/models.py
+++ b/apps/establishment/models.py
@@ -166,15 +166,15 @@ class EstablishmentQuerySet(models.QuerySet):
             total_mark=(models.F('distance_mark') + models.F('additional_mark')) *
                         models.F('intermediate_public_mark'))
 
-    def similar(self, establishment_pk: int):
+    def similar(self, establishment_slug: str):
         """
         Return QuerySet with objects that similar to Establishment.
-        :param establishment_pk: integer
+        :param establishment_slug: str Establishment slug
         """
-        establishment_qs = Establishment.objects.filter(pk=establishment_pk)
+        establishment_qs = Establishment.objects.filter(slug=establishment_slug)
         if establishment_qs.exists():
             establishment = establishment_qs.first()
-            return self.exclude(pk=establishment_pk) \
+            return self.exclude(slug=establishment_slug) \
                        .filter(is_publish=True,
                                image_url__isnull=False,
                                reviews__isnull=False,
@@ -277,6 +277,8 @@ class Establishment(ProjectBaseMixin, URLImageMixin, TranslatedFieldsMixin):
                                          verbose_name=_('Collections'))
     preview_image_url = models.URLField(verbose_name=_('Preview image URL path'),
                                         blank=True, null=True, default=None)
+    slug = models.SlugField(unique=True, max_length=50, null=True,
+                         verbose_name=_('Establishment slug'), editable=True)
 
     awards = generic.GenericRelation(to='main.Award')
     tags = generic.GenericRelation(to='main.MetaDataContent')
diff --git a/apps/establishment/serializers/back.py b/apps/establishment/serializers/back.py
index 7199eb54..ad278092 100644
--- a/apps/establishment/serializers/back.py
+++ b/apps/establishment/serializers/back.py
@@ -20,6 +20,7 @@ class EstablishmentListCreateSerializer(EstablishmentBaseSerializer):
     phones = ContactPhonesSerializer(read_only=True, many=True, )
     emails = ContactEmailsSerializer(read_only=True, many=True, )
     socials = SocialNetworkRelatedSerializers(read_only=True, many=True, )
+    slug = serializers.SlugField(required=True, allow_blank=False, unique=True, max_length=50)
 
     class Meta:
         model = models.Establishment
@@ -35,6 +36,7 @@ class EstablishmentListCreateSerializer(EstablishmentBaseSerializer):
             'type',
             'socials',
             'image_url',
+            'slug',
             # TODO: check in admin filters
             'is_publish'
         ]
diff --git a/apps/establishment/serializers/common.py b/apps/establishment/serializers/common.py
index 2edf811c..6a8289de 100644
--- a/apps/establishment/serializers/common.py
+++ b/apps/establishment/serializers/common.py
@@ -146,6 +146,7 @@ class EstablishmentBaseSerializer(serializers.ModelSerializer):
     subtypes = EstablishmentSubTypeSerializer(many=True)
     address = AddressSerializer()
     tags = MetaDataContentSerializer(many=True)
+    slug = serializers.SlugField(allow_blank=False, required=True, unique=True, max_length=50)
 
     class Meta:
         """Meta class."""
@@ -162,6 +163,7 @@ class EstablishmentBaseSerializer(serializers.ModelSerializer):
             'subtypes',
             'address',
             'tags',
+            'slug',
         ]
 
 
@@ -197,6 +199,8 @@ class EstablishmentDetailSerializer(EstablishmentListSerializer):
     best_price_menu = serializers.DecimalField(max_digits=14, decimal_places=2, read_only=True)
     best_price_carte = serializers.DecimalField(max_digits=14, decimal_places=2, read_only=True)
 
+    slug = serializers.SlugField(required=True, allow_blank=False, unique=True, max_length=50)
+
     in_favorites = serializers.SerializerMethodField()
 
     image = serializers.URLField(source='image_url')
@@ -224,6 +228,7 @@ class EstablishmentDetailSerializer(EstablishmentListSerializer):
             'best_price_menu',
             'best_price_carte',
             'transportation',
+            'slug',
         ]
 
     def get_review(self, obj):
@@ -261,8 +266,8 @@ class EstablishmentCommentCreateSerializer(comment_serializers.CommentSerializer
     def validate(self, attrs):
         """Override validate method"""
         # Check establishment object
-        establishment_id = self.context.get('request').parser_context.get('kwargs').get('pk')
-        establishment_qs = models.Establishment.objects.filter(id=establishment_id)
+        establishment_slug = self.context.get('request').parser_context.get('kwargs').get('slug')
+        establishment_qs = models.Establishment.objects.filter(slug=establishment_slug)
         if not establishment_qs.exists():
             raise serializers.ValidationError({'detail': _('Establishment not found.')})
         attrs['establishment'] = establishment_qs.first()
diff --git a/apps/establishment/tests.py b/apps/establishment/tests.py
index 5de7d779..e4e3b02c 100644
--- a/apps/establishment/tests.py
+++ b/apps/establishment/tests.py
@@ -29,13 +29,15 @@ class BaseTestCase(APITestCase):
 
 class EstablishmentTests(BaseTestCase):
     def test_establishment_CRUD(self):
-        response = self.client.get('/api/back/establishments/', format='json')
+        params = {'page': 1, 'page_size': 1,}
+        response = self.client.get('/api/back/establishments/', params, format='json')
         self.assertEqual(response.status_code, status.HTTP_200_OK)
 
         data = {
             'name': 'Test establishment',
             'type_id': self.establishment_type.id,
-            'is_publish': True
+            'is_publish': True,
+            'slug': 'test-establishment-slug',
         }
 
         response = self.client.post('/api/back/establishments/', data=data, format='json')
diff --git a/apps/establishment/urls/common.py b/apps/establishment/urls/common.py
index 1d1379ee..bd53c7eb 100644
--- a/apps/establishment/urls/common.py
+++ b/apps/establishment/urls/common.py
@@ -8,13 +8,13 @@ app_name = 'establishment'
 urlpatterns = [
     path('', views.EstablishmentListView.as_view(), name='list'),
     path('tags/', views.EstablishmentTagListView.as_view(), name='tags'),
-    path('<int:pk>/', views.EstablishmentRetrieveView.as_view(), name='detail'),
-    path('<int:pk>/similar/', views.EstablishmentSimilarListView.as_view(), name='similar'),
-    path('<int:pk>/comments/', views.EstablishmentCommentListView.as_view(), name='list-comments'),
-    path('<int:pk>/comments/create/', views.EstablishmentCommentCreateView.as_view(),
+    path('<slug:slug>/', views.EstablishmentRetrieveView.as_view(), name='detail'),
+    path('<slug:slug>/similar/', views.EstablishmentSimilarListView.as_view(), name='similar'),
+    path('<slug:slug>/comments/', views.EstablishmentCommentListView.as_view(), name='list-comments'),
+    path('<slug:slug>/comments/create/', views.EstablishmentCommentCreateView.as_view(),
          name='create-comment'),
-    path('<int:pk>/comments/<int:comment_id>/', views.EstablishmentCommentRUDView.as_view(),
+    path('<slug:slug>/comments/<int:comment_id>/', views.EstablishmentCommentRUDView.as_view(),
          name='rud-comment'),
-    path('<int:pk>/favorites/', views.EstablishmentFavoritesCreateDestroyView.as_view(),
+    path('<slug:slug>/favorites/', views.EstablishmentFavoritesCreateDestroyView.as_view(),
          name='add-to-favorites')
 ]
diff --git a/apps/establishment/views/web.py b/apps/establishment/views/web.py
index 441f89c4..ce2bed05 100644
--- a/apps/establishment/views/web.py
+++ b/apps/establishment/views/web.py
@@ -30,11 +30,12 @@ class EstablishmentSimilarListView(EstablishmentListView):
 
     def get_queryset(self):
         """Override get_queryset method"""
-        return super().get_queryset().similar(establishment_pk=self.kwargs.get('pk'))\
+        return super().get_queryset().similar(establishment_slug=self.kwargs.get('slug'))\
                                      .order_by('-total_mark')[:13]
 
 class EstablishmentRetrieveView(EstablishmentMixin, generics.RetrieveAPIView):
     """Resource for getting a establishment."""
+    lookup_field = 'slug'
     serializer_class = serializers.EstablishmentDetailSerializer
 
 
@@ -48,6 +49,7 @@ class EstablishmentTypeListView(generics.ListAPIView):
 
 class EstablishmentCommentCreateView(generics.CreateAPIView):
     """View for create new comment."""
+    lookup_field = 'slug'
     serializer_class = serializers.EstablishmentCommentCreateSerializer
     queryset = comment_models.Comment.objects.all()
 
@@ -59,9 +61,11 @@ class EstablishmentCommentListView(generics.ListAPIView):
 
     def get_queryset(self):
         """Override get_queryset method"""
+
+        establishment = get_object_or_404(models.Establishment, slug=self.kwargs['slug'])
         return comment_models.Comment.objects.by_content_type(app_label='establishment',
                                                               model='establishment')\
-                                             .by_object_id(object_id=self.kwargs.get('pk'))\
+                                             .by_object_id(object_id=establishment.pk)\
                                              .order_by('-created')
 
 
@@ -77,7 +81,7 @@ class EstablishmentCommentRUDView(generics.RetrieveUpdateDestroyAPIView):
         queryset = self.filter_queryset(self.get_queryset())
 
         establishment_obj = get_object_or_404(queryset,
-                                              pk=self.kwargs['pk'])
+                                              slug=self.kwargs['slug'])
         comment_obj = get_object_or_404(establishment_obj.comments.by_user(self.request.user),
                                         pk=self.kwargs['comment_id'])
 
@@ -90,15 +94,18 @@ class EstablishmentCommentRUDView(generics.RetrieveUpdateDestroyAPIView):
 class EstablishmentFavoritesCreateDestroyView(generics.CreateAPIView, generics.DestroyAPIView):
     """View for create/destroy establishment from favorites."""
     serializer_class = serializers.EstablishmentFavoritesCreateSerializer
+    lookup_field = 'slug'
 
     def get_object(self):
         """
         Returns the object the view is displaying.
         """
+        establishment_obj = get_object_or_404(models.Establishment,
+                                              slug=self.kwargs['slug'])
         obj = get_object_or_404(
             self.request.user.favorites.by_content_type(app_label='establishment',
                                                         model='establishment')
-                                       .by_object_id(object_id=self.kwargs['pk']))
+                                       .by_object_id(object_id=establishment_obj.pk))
         # May raise a permission denied
         self.check_object_permissions(self.request, obj)
         return obj
diff --git a/apps/favorites/tests.py b/apps/favorites/tests.py
index bc3313ae..208cf0db 100644
--- a/apps/favorites/tests.py
+++ b/apps/favorites/tests.py
@@ -38,7 +38,6 @@ class BaseTestCase(APITestCase):
                                                                         use_subtypes=False)
 
         self.test_establishment = Establishment.objects.create(name="test establishment",
-                                                               name_transliterated="test-establishment",
                                                                description={"en-GB": "description of test establishment"},
                                                                establishment_type=self.test_establishment_type,
                                                                is_publish=True)
diff --git a/apps/news/migrations/0013_auto_20190924_0806.py b/apps/news/migrations/0013_auto_20190924_0806.py
new file mode 100644
index 00000000..efd81652
--- /dev/null
+++ b/apps/news/migrations/0013_auto_20190924_0806.py
@@ -0,0 +1,20 @@
+# Generated by Django 2.2.4 on 2019-09-24 08:06
+
+from django.db import migrations, models
+import django.db.models.deletion
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('gallery', '0001_initial'),
+        ('news', '0012_auto_20190923_1416'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='news',
+            name='slug',
+            field=models.SlugField(null=True, unique=True, verbose_name='News slug'),
+        ),
+    ]
diff --git a/apps/news/models.py b/apps/news/models.py
index bf61f51a..140c89c9 100644
--- a/apps/news/models.py
+++ b/apps/news/models.py
@@ -63,6 +63,8 @@ class News(BaseAttributes, TranslatedFieldsMixin):
     start = models.DateTimeField(verbose_name=_('Start'))
     end = models.DateTimeField(blank=True, null=True, default=None,
                                verbose_name=_('End'))
+    slug = models.SlugField(unique=True, max_length=50, null=True,
+                         verbose_name=_('News slug'), editable=True,)
     playlist = models.IntegerField(_('playlist'))
     is_publish = models.BooleanField(default=False,
                                      verbose_name=_('Publish status'))
@@ -93,8 +95,8 @@ class News(BaseAttributes, TranslatedFieldsMixin):
         verbose_name_plural = _('news')
 
     def __str__(self):
-        return f'news: {self.id}'
+        return f'news: {self.slug}'
 
     @property
     def web_url(self):
-        return reverse('web:news:rud', kwargs={'pk': self.pk})
+        return reverse('web:news:rud', kwargs={'slug': self.slug})
diff --git a/apps/news/serializers.py b/apps/news/serializers.py
index 67d81501..5265e94c 100644
--- a/apps/news/serializers.py
+++ b/apps/news/serializers.py
@@ -28,6 +28,8 @@ class NewsBaseSerializer(serializers.ModelSerializer):
     news_type = NewsTypeSerializer(read_only=True)
     tags = MetaDataContentSerializer(read_only=True, many=True)
 
+    slug = serializers.SlugField(allow_blank=False, required=True, unique=True, max_length=50)
+
     class Meta:
         """Meta class."""
 
@@ -41,6 +43,7 @@ class NewsBaseSerializer(serializers.ModelSerializer):
             'preview_image_url',
             'news_type',
             'tags',
+            'slug',
         )
 
 
diff --git a/apps/news/tests.py b/apps/news/tests.py
index bf6577d9..9ac8742c 100644
--- a/apps/news/tests.py
+++ b/apps/news/tests.py
@@ -1,8 +1,8 @@
 from http.cookies import SimpleCookie
 
-from django.test import TestCase
 from rest_framework.test import APITestCase
 from rest_framework import status
+from datetime import datetime, timedelta
 
 from news.models import NewsType, News
 from account.models import User
@@ -24,8 +24,9 @@ class BaseTestCase(APITestCase):
         self.test_news_type = NewsType.objects.create(name="Test news type")
         self.test_news = News.objects.create(created_by=self.user, modified_by=self.user, title={"en-GB": "Test news"},
                                              news_type=self.test_news_type, description={"en-GB": "Description test news"},
-                                             playlist=1, start="2020-12-03 12:00:00", end="2020-12-13 12:00:00",
-                                             is_publish=True)
+                                             playlist=1, start=datetime.now() + timedelta(hours=-2),
+                                             end=datetime.now() + timedelta(hours=2),
+                                             is_publish=True, slug='test-news-slug',)
 
 
 class NewsTestCase(BaseTestCase):
@@ -35,10 +36,10 @@ class NewsTestCase(BaseTestCase):
         self.assertEqual(response.status_code, status.HTTP_200_OK)
 
     def test_news_detail(self):
-        response = self.client.get(f"/api/web/news/{self.test_news.id}/")
+        response = self.client.get(f"/api/web/news/{self.test_news.slug}/")
         self.assertEqual(response.status_code, status.HTTP_200_OK)
 
     def test_news_type_list(self):
-        response = self.client.get("/api/web/news/type/")
+        response = self.client.get("/api/web/news/types/")
         self.assertEqual(response.status_code, status.HTTP_200_OK)
 
diff --git a/apps/news/urls/web.py b/apps/news/urls/web.py
index 9ec7e644..c483b05a 100644
--- a/apps/news/urls/web.py
+++ b/apps/news/urls/web.py
@@ -6,6 +6,6 @@ app_name = 'news'
 
 urlpatterns = [
     path('', views.NewsListView.as_view(), name='list'),
-    path('<int:pk>/', views.NewsDetailView.as_view(), name='rud'),
+    path('<slug:slug>/', views.NewsDetailView.as_view(), name='rud'),
     path('types/', views.NewsTypeListView.as_view(), name='type'),
 ]
diff --git a/apps/news/views.py b/apps/news/views.py
index 7d6da3f7..74abe33f 100644
--- a/apps/news/views.py
+++ b/apps/news/views.py
@@ -20,13 +20,12 @@ class NewsMixinView:
 
 class NewsListView(NewsMixinView, generics.ListAPIView):
     """News list view."""
-
     filter_class = filters.NewsListFilterSet
 
 
 class NewsDetailView(NewsMixinView, generics.RetrieveAPIView):
     """News detail view."""
-
+    lookup_field = 'slug'
     serializer_class = serializers.NewsDetailSerializer
 
 
diff --git a/apps/news/views/common.py b/apps/news/views/common.py
new file mode 100644
index 00000000..e69de29b
diff --git a/apps/search_indexes/views.py b/apps/search_indexes/views.py
index 1547fd9d..72cab583 100644
--- a/apps/search_indexes/views.py
+++ b/apps/search_indexes/views.py
@@ -13,7 +13,7 @@ class NewsDocumentViewSet(BaseDocumentViewSet):
     """News document ViewSet."""
 
     document = NewsDocument
-    lookup_field = 'id'
+    lookup_field = 'slug'
     pagination_class = PageNumberPagination
     permission_classes = (permissions.AllowAny,)
     serializer_class = serializers.NewsDocumentSerializer
@@ -39,7 +39,7 @@ class EstablishmentDocumentViewSet(BaseDocumentViewSet):
     """Establishment document ViewSet."""
 
     document = EstablishmentDocument
-    lookup_field = 'id'
+    lookup_field = 'slug'
     pagination_class = PageNumberPagination
     permission_classes = (permissions.AllowAny,)
     serializer_class = serializers.EstablishmentDocumentSerializer